Launches New and Improved Site for Easy Shopping and Navigation

Press Release

First online store for ceramics products and supplies re-launches with modernized user interface and new features!

New York, NY (July 2013) - ( announced today the launch of their fully re-designed website, introducing numerous improvements and new features.  

Founded in 1999, is the first and leading online retailer  of ceramics and pottery supplies. Their extensive catalog of over 12,000 items is complemented by informative content from ceramics experts, making the one stop shop for ceramics beginners and experts alike.

With this re-launch, will offer a significantly enhanced user experience to the passionate community of ceramic artists and hobbyists, while maintaining the same extensive offering of quality products that customers have come to expect from The new site simplifies navigation, browsing and purchasing, making it easier than ever to shop for your favorite ceramics supplies.

New features include:

  • Easy to set-up user accounts for easy ordering and re-ordering.
  • Need a gift for the ceramics lover in your life?   The new and improved gift card system makes it easier to send, receive, and redeem BCS gift cards. 
  • Not ready to buy yet?  Just save all your favorite supplies in your personal wishlist! 

Improved features include:

  • Easy filtering to find the products customers want
  • Enhanced customer service with longer hours (6:30am-5pm PT)
  • More efficient search engine
  • Streamlined checkout
  • Simple reorders
  • More tips, tricks and content than ever before!

“We are very excited to unveil the new and improved,” says Matthew Holmes, co-president of the Vertana Group,’s parent company. “We look forward to building on’s strong rapport with the ceramics community.  By offering both loyal and prospective customers a modernized user interface and enhanced customer service we strive to deliver a highly improved online shopping experience.


Founded in 1999, ( is the first and leading online retailer of ceramics and pottery supplies. With over 12,000 products available through the site, both beginners and ceramics enthusiasts can find what they need at great prices. also offers expert tips on ceramics, with how-to’s and product recommendations to make the most of your project. For more information, please visit