Vertana Acquires BigCeramicStore.com

Press Release

Vertana Group will refocus the first and leading online supplier of ceramics and pottery materials on rapid growth and operational excellence

New York, NY (May 30, 2013) – Vertana Group LLC (http://www.vertanagroup.com), an e-commerce company based in NYC, announced today that the company has acquired the assets of BigCeramicStore.com, the first and leading online retailer of ceramics and pottery supplies.

Founded in 1999, BigCeramicStore.com was the first e-commerce site to sell products and supplies for ceramic artists. Over the years, the company has retained a loyal customer base and is well-positioned as one of the leading providers of ceramics-related supplies. With a passionate community of ceramic artists and hobbyists, there is considerable opportunity for growth in this category. Vertana Group is committed to investing in the customer experience and operations of BigCeramicStore.com.

Vertana Group is building a group of fast-growing niche online retailers in a diversified range of specialized markets. The NYC-based e-commerce company acquires, develops and consolidates the operations of retailers with high potential for growth. By leveraging the its expertise in marketing, operations, technology, administration and finance, Vertana Group repositions specialty e-commerce companies for expansion, all while preserving the unique brand identities and deepening the customer interactions of the acquired businesses. Vertana Group is backed by 354 Partners LLC, an investment firm located in New York City, which was founded by Matthew Holmes and Emmanuel Tesone.

“We are pleased to be working with the BigCeramicStore.com community,” says Matthew Holmes, Co-President of Vertana Group. “We look forward to building on BigCeramicStore.com’s strong rapport with ceramic enthusiasts and offering loyal and prospective shoppers a modernized user interface and enhanced customer service that will deliver a highly improved customer experience,” he adds.

About Vertana Group

Vertana Group is a NYC-based e-commerce company that acquires, develops and consolidates the operations of online retailers with high potential for growth. Vertana Group repositions acquired niche e-commerce companies for expansion, all while preserving the unique brand identities and deepening the customer interactions of the acquired businesses. Vertana Group is backed by 354 Partners LLC (www.354partners.com), an investment firm located in New York City. For more information, please visit www.VertanaGroup.com.

About BigCeramicStore.com

Founded in 1999, BigCeramicStore.com is the first and leading online retailer of ceramics and pottery supplies. With over 12,000 products available through the site, both beginners and ceramics enthusiasts can find what they need at great prices. BigCeramicStore.com also offers expert tips on ceramics, with how-to’s and product recommendations to make the most of your project. For more information, please visithttp://www.BigCeramicStore.com.