Vertana Acquires CollectableDiecast.com
Vertana continues its rapid expansion with the acquisition of the leading online retailer of diecast cars
New York, NY (April 23, 2014) – Vertana Group LLC, an e-commerce company based in New York City, has announced that it has acquired the assets of CollectableDiecast.com, the leading online retailer of collectable diecast cars.
Founded in 2000 by Eli and Adam Strickland near Los Angeles, CA, CollectableDiecast.com offers over 5,000 products from 55 brands, including Minichamps, Kyosho, Kinsmart, and Norev. Over the years, the company has developed a loyal customer base and is well-positioned as a top provider of diecast model cars and trucks of varying sizes, including 1/18 scale, and special edition television and movie tie-in models such as the Sons of Anarchy diecast motorcycles. Vertana is committed to investing in the customer experience and operations of CollectableDiecast.com. Vertana will fully integrate CollectableDiecast.com into its operating platform, leveraging existing resources to optimize the site’s potential.
Vertana was launched in early 2012 as a platform for niche online retailers focused primarily on servicing enthusiast communities. Beginning with the acquisition of BigCeramicStore.com in 2012, Vertana has gone on to acquire SeriousPuzzles.com, SeriousChai.com, SeriousSips.com and three other specialty websites, significantly expanding its operational platform. Vertana currently operates three fulfillment locations across the United States in New Jersey, Missouri, and Nevada, allowing the company to reach most of the US population within two days. The company is backed by 354 Partners LLC, an investment firm located in New York City.
“We are very pleased to add CollectableDiecast.com to our brand portfolio,” says Emmanuel Tesone, Co-President and CFO of Vertana Group. “CollectableDiecast.com fits all the criteria for a Vertana acquisition: the leading destination in its niche market, a passionate and engaged customer following, an enduring online presence and history of growth and, most importantly, great customer service and wide product selection. We look forward to building on the company’s success.”
Vertana is a NYC-based e-commerce company that acquires, develops and consolidates the operations of online retailers with high potential for growth. Vertana Group repositions acquired niche e-commerce companies for expansion, while preserving the unique brand identities and deepening the customer interactions of the acquired businesses. Vertana Group is backed by 354 Partners LLC, an investment firm located in New York City. For more information, please visit http://www.vertanagroup.com.
CollectableDiecast.com was founded in 2000 by Eli and Adam Strickland, and is the leading online retailer of diecast cars. CollectableDiecast.com offers over 5,000 SKUs from 55 brands, and ships to customers throughout the United States and internationally.
About 354 Partners LLC
354 Partners is a specialist “buy and build” investment firm located in New York City. 354 Partners’ focus is the aggregation of small businesses into large operating platforms to create sustainable and competitive companies. Founded in 2011 by Matthew Holmes and Emmanuel Tesone, the firm is deeply involved in the operations of its businesses working alongside its management teams.